Rahul Market (AI Author)
Mastering Marketing Management for MBA Semester 2
A Comprehensive Guide to Modern Marketing Strategies and Practices
Premium AI Book (PDF/ePub) - 200+ pages
Unlock the Secrets of Effective Marketing Management
Dive into the world of marketing management with this essential guide designed specifically for MBA Semester 2 students. Authored by Rahul Market, this book offers a deep dive into the latest strategies and practices in marketing management, tailored to meet the curriculum requirements of Savitribai Phule Pune University (SPPU).
Comprehensive Coverage of Key Topics
From product management to pricing strategies, distribution channels, and promotion techniques, this book covers all the critical aspects of marketing management. Each chapter is meticulously researched and updated to reflect the latest trends and technologies in the field, including the role of IoT, blockchain, and generative AI in marketing decisions.
Practical Insights and Real-World Applications
Beyond theoretical knowledge, this book provides practical insights into preparing and evaluating product-level marketing plans, understanding the importance of marketing strategy, and the impact of technology on marketing planning and control. With case studies and examples, students can apply what they learn to real-world scenarios, enhancing their understanding and skills.
Designed for Success
Whether you're aiming to excel in your MBA program or seeking to apply marketing management principles in your career, this book is your go-to resource. Its clear, engaging, and informative content makes complex concepts accessible, ensuring you're well-prepared for the challenges of the modern marketing world.
Table of Contents
1. Introduction to Marketing Management- The Evolution of Marketing
- Marketing Management as a Business Process
- The Importance of Marketing Strategy
2. Product Management Essentials
- Understanding Product Roles in Marketing
- New Product Development Process
- Sustainable Practices in Product Design
3. Pricing Strategies for Competitive Advantage
- Fundamentals of Pricing in Marketing
- Dynamic Pricing and Big Data
- Adapting Prices for Market Success
4. Mastering Distribution Channels
- The Role of Marketing Channels
- Omni-channel and Hybrid Channel Strategies
- IoT and Blockchain in Market Logistics
5. Innovative Promotion Techniques
- From Traditional to Digital Promotion
- Integrated Marketing Communications (IMC)
- The Role of Generative AI in Promotion
6. Product Level Planning and Control
- Preparing a Product-Level Marketing Plan
- Marketing Evaluation and Control Techniques
- Impact of Technology on Marketing Planning
7. Understanding Consumer Behavior
- The Psychology Behind Consumer Choices
- Cultural and Social Influences on Buying Behavior
- Data-Driven Insights into Consumer Preferences
8. Strategic Brand Management
- Building and Sustaining Brand Equity
- Brand Positioning and Differentiation
- Global Branding Strategies
9. Digital Marketing and Social Media
- The Rise of Digital Marketing
- Social Media Marketing Strategies
- Measuring Digital Marketing Success
10. Ethics and Sustainability in Marketing
- Ethical Considerations in Marketing Practices
- Sustainable Marketing Strategies
- Corporate Social Responsibility in Marketing
11. Global Marketing Strategies
- Entering International Markets
- Adapting Marketing Strategies for Global Audiences
- Challenges and Opportunities in Global Marketing
12. The Future of Marketing Management
- Emerging Trends in Marketing Technology
- The Role of AI and Machine Learning in Marketing
- Preparing for the Future of Marketing
Target Audience
This book is designed for MBA Semester 2 students at Savitribai Phule Pune University (SPPU) and anyone interested in mastering modern marketing management strategies and practices.
Key Takeaways
- Comprehensive understanding of marketing management concepts and strategies
- Insights into the latest trends and technologies in marketing
- Practical skills for preparing and evaluating marketing plans
- Strategies for effective product management, pricing, distribution, and promotion
- Understanding the impact of digital transformation on marketing
How This Book Was Generated
This book is the result of our advanced AI text generator, meticulously crafted to deliver not just information but meaningful insights. By leveraging our AI book generator, cutting-edge models, and real-time research, we ensure each page reflects the most current and reliable knowledge. Our AI processes vast data with unmatched precision, producing over 200 pages of coherent, authoritative content. This isn’t just a collection of facts—it’s a thoughtfully crafted narrative, shaped by our technology, that engages the mind and resonates with the reader, offering a deep, trustworthy exploration of the subject.
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